Marketing Automation

Segmentation Automation That Drove 45% More Conversions

How we helped Signage.com deploy precision-targeted segmentation that reduced churn and elevated their entire conversion funnel.

Project Overview

Signage.com needed to improve their customer targeting and reduce churn through smarter segmentation.

The Challenge

  • High customer acquisition costs
  • Poor targeting leading to low conversions
  • Manual segmentation processes
  • Inconsistent follow-up sequences

The DevSplit Approach

Technology Stack

HubSpot Python Machine Learning Node.js PostgreSQL

Implementation Strategy

  • AI-powered behavioral segmentation
  • Automated engagement workflows
  • Predictive churn modeling
  • Real-time personalization engine

Results & Impact

45%

More Conversions

32%

Lower CAC

28%

Reduced Churn

"The segmentation system DevSplit built has transformed how we understand and engage with our customers. We're seeing better conversions and significantly lower churn."

VP of Marketing

Signage.com

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